Packaging for Re— Skin, a brand that combines the natural and scientific world.

BRAND IDENTITY
PACKAGING
TYPOGRPAHY

A personal project creating the brand identity and packaging for a hypothetical skincare brand, Re–. Re– focuses on bringing back life and health to your skin while also giving back to the earth. Each product focuses on a different aspect of fixing skin problems, including restoring, reviving, and refreshing.

For the brand logo, I created custom letterforms, combining geometric and organic lines to create letterforms that flow into one another. The packaging reveals the images through simultaneously geometric and organic shapes, which merge the natural world with the scientific. The contrast of the linear elements with the blurry whimsical photos evoke the clean, playful, yet scientific brand identity.

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