Cheryl Kao is a freelance designer based in nyc. Her work spans visual identity systems, websites, packaging, art direction, and editorial. Her practice is rooted in connecting with people and communities to design narratives that reflect their identity.
In her free time, she reads, carves stamps, hoards trinkets, and hopes to travel to all 62 of the U.S. National Parks some day (34% of the way there!).
Get in touch for more information, inquiries, or collaboration. Credentials deck available upon request.
Up in the Mountains
01 / 12An exploration and documentation of a van trip through the peaks of the Cascades. The zine catalogs the trip through photographs taken along the way, incorporating forms that reflect and highlight the jagged peaks and organic landscapes.
RUX
01 / 11A visual identity for Rux, a company that brings clarity and control through customized Business Application tools and solutions for construction and equipment rental companies. The identity is bold and confident, with distinct image and color treatments that bring a technical and innovative tone to showcase their software expertise. Made with Company Policy.
TARE
01 / 04Crafting a brand identity for Tare, a highly-curated five course coffee tasting experience. The identity blends the ritualistic, mythic aspect of coffee's roots with the highly precise, engineering of coffee making.
monopo nyc guide
01 / 03A catalog of Tokyo inspired experiences in New York City. What started as a list scribbled on notes has developed into an ongoing archive of spaces that channel Tokyo's energy, aesthetics, and quality into the fabric of New York. Made with monopo nyc.
Achilles Heel Website
01 / 09Web store and site design for Achilles Heel, an all inclusive hub for runners. Made with Company Policy.
Stride
01 / 06A brand identity for the software studio Stride that reflects their ability to develop custom programs and build scalable teams and products. The building blocks represent balance, trust, collaboration, and Stride's ability to build lasting value. Made with Span Studio.
Greg Laboratory Website
01 / 01Coming Soon.
Miista Fashion Show
01 / 11To celebrate the opening of their US flagship, fashion brand Miista threw a housewarming show during NYFW featuring a choreographed fashion show, concept film, look book and after party. The art direction mixed vibrant street photography with launch party backdrop stills. Photography by Poupay. Made with monopo nyc.
Mas Context Website
01 / 06A complete website redesign for MAS Context, an architecture and design organization that presents different perspectives through journal publications, events, and exhibits. The site focuses on presenting the content driven by editorial decisions, allowing the organization to tailor each presentation to the narrative. Made with Span Studio.
Junn Archive
01 / 04Custom logo type and graphic system for Junn Archive, a nyc based fashion label.
9 Year Botanical Gin
01 / 02Packaging labels for a gin spirit and milk punch cocktail celebrating 9 years. Drinks by Alex Koehl.
Sweet, Salty, Umami
01 / 09A global exploration of the role of identity in Asian fusion cuisine. The book design incorporates themes of fusion through intersecting elements, blurred imagery, gradients and typographic layering.




























































